Our business idea is reflective shoelaces. We want to solve the problem in not wearing reflectors in the dark and reduce the number of accidents caused by the lack of them. These shoelaces will not only be functional and offer safety, they will be stylish as well. In turn we will hopefully eliminate the fear of unflattering reflectors. We also want to advertise this product in unique ways – for example – what are other uses for a shoelace? What different ways can you use the shoelaces.